So, you want to get higher search engine ranking? Here’s a tool to help.

Google is offering a great tool to help you determine what new content to write about on your website and blog. The tool is called Hot Trends, and it allows you to see a snapshot of what’s on the public’s collective mind by viewing the fastest-rising searches for different points of time. In other words, Hot Trends lets you see what terms are being searched right now!

Hot Trends Today:

At present (June 9, 2007), it appears that many people are searching for “trees with purple flowers” (#5 search term out of the 100 most popular terms) and “Spanish port” (#14 search term).

1. Tree with Purple Flowers: Since I’m here in Michigan, I don’t currently have the joy of seeing the Jacaranda tree blooming in California, but I’m guessing that it’s a top search term because it’s currently in bloom on the west coast and dropping purple petals all over the lawns of California. This tree sounds amazing – it survives in extremely hot climates and needs only 6.5 inches of water per year.

2. Spanish Port: Spanish Port could be a top search term for a few reasons. Here’s one possibility – Today there are two American treasure-hunting ships in Gibraltar carrying a disputed undersea trove of gold and silver valued at $500m. Reports say that Spain may seize these ships if they enter Spanish waters. Here’s an even better possibility – People are finally realizing that Port Wine (originally from Portugal) is dang good stuff. I’m particularly fond of the tawny variety, especially when it’s accompanied by some decadent tiramisu.

OK, it’s true – neither of these terms has much to do with the overall purpose of this blog. We’re not tree/flower experts, and while we may enjoy a good desert wine, we’re not food/wine critics. However, the point of this post is to show you that you should use online trends as well as your own website’s statistics to determine what to write about on your website and/or blog. When you write about the topics that people care about, your site is RELEVANT and it bumps up in the search engine rankings.

I’ll do a follow up blog entry to let you know how much this post boosts our site traffic and search engine placement. In the meantime, please feel free to send me some purple flowers and a nice, old tawny port.

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