Debra Power and I received some great coverage in Concentrate regarding the upcoming WXW event (all-day fun fest on May 21st!). For information, click here. We also were asked to provide our thoughts on a multitude of questions about the business climate for women and entrepreneurs in Washtenaw County as well as the State of [...]
Carrie Hensel and Debra Power, Co-Founders and Co-Presidents of the Women’s Exchange of Washtenaw have received the Small Business Administration’s prestigious award for Michigan’s Women in Business Champions. The Women’s Exchange of Washtenaw is a nonprofit women’s business organization, which develops and hosts educational and networking events for women business leaders. In its two year [...]
Everyone seems to be asking the Magic 8-Ball these days, “Should I pay for online advertising?” The Magic 8-Ball is giving all sorts of answers ranging from “Signs point to yes” to “My sources say no.” Does it make sense for your company to pay for Google Adwords or placement in other search engines? Take [...]
As business owners, you hear a lot hype about marketing your products and services on the Internet. Experts tell you to “Improve your website. Launch a blog. Build a gigantic mailing list….” The trouble is the marketing information and advice provided online is often directed at companies who sell products and services that are sold [...]
In anticipation of WXW’s Goal Setting event on September 18th, I wrote a quick article for annarbor.com about goal setting. Specifically, I noted that just because the economy is in the dumps, it doesn’t mean that you should stop aspiring toward big goals for the future. The “bad” economy is an excuse many people need [...]
Before you post one more thing on Facebook, Tweet on Twitter, or update your LinkedIn profile, ask yourself this – what’s my comprehensive marketing strategy? If you’re not sure why you’re on the web, how do you know if your efforts are successful? Just being there isn’t necessarily going to improve your business. In fact, [...]
Debra Power (Power Marketing) and I are going to be regular contributors to the Ann Arbor Business Review. Since Debra and I are the co-founders of the Women’s Exchange of Washtenaw, the Business Review hopes we’ll be good spokespeople for the region’s business women. Little do they know that they asked two outspoken and sometimes [...]
In celebration of WXW’s yearly forum (May 15) and because WXW women tend to be so gol’ darn lippy and self-assertive, Concentrate asked five WXW participants to “talk about women in business, the opportunities and challenges of doing that in Michigan, what you’d like to see improved, where things are going, etc.
The Ann Arbor News ran an excellent section called “Outlook – Survival Mode: A time to transform” in its March 22, 2009 edition.
On Saturday night (March 14th), Catherine Hayes and I were featured on WJR’s Internet Advisor, a Detroit radio show that’s been on the air for 11 years on News/Talk 760 AM. For those wondering – no, we did not get to meet Mitch Albom, but we had a great time talking with Gary Baker (local [...]
