Topics include web design & development, small creative firms, and women in business.

Carrie Hensel = Mastermind?! Concentrate Magazine Features ICM’s Fearless Leader

Ann Arbor, Business Thoughts 2 Comments »

On February 18, 2009, Concentrate (the web site and weekly online magazine) featured little ol’ me, Carrie Hensel, as one of Ann Arbor’s “Masterminds.” For those of you who haven’t seen it, Concentrate “tells the new story of Washtenaw County

Why Being Weird Wins Business

Business Thoughts 2 Comments »

Web Design Trends For 2009

Business Thoughts, Website Tips 2 Comments »

In 2009 BIG fonts are still all the rage! ……………………………………………………………………………………………………… Since it’s January 2009, it seems the trendy thing to do is to talk about web design trends for the coming year (and you know how I like to be oh-so trendy). Smashing Magazine put out a good list of the top 10 trends for [...]

When One Website is NOT Enough?

Business Thoughts, Website Tips 5 Comments »

On occasion we have a client who asks, “If one website is good for my business, then doesn’t it stand to reason that 2, 3, 4 or more sites would be even better?” The answer is “MAYBE – It all depends on your audience.”If you serve just one audience, then one website is probably all [...]

Client’s Website Wins Award – Best of Michigan Web Design

Uncategorized No Comments »

Last week one of our websites (Saint Joseph Academy) won an award. Yahoo! For 9 years, the Troy Chamber of Commerce has held its Helen eWards for Web Excellence.

Planning for a Website Redesign

Ann Arbor, Uncategorized, Website Tips 1 Comment »

Does your website look a bit rusty? Is it time for a fresh new site design? Often prospective clients come to us with websites that were built at the turn of the century (the 21st century that is), and they want to get a head start on planning for their new and improved site. If [...]

Freelancer vs. Web Design Company – Which One Is Best For Your Next Web Project?

Business Thoughts, Website Tips 3 Comments »

This may sound crazy coming from a business owner trying to grow her company, but we send away business every day. When prospective clients call, we ask a bunch of probing questions, and when it makes sense, we direct them to a trusted group of web freelancers. But, why would a company EVER send business [...]

Ann Arbor Web Companies – Sizing Up the Competition

Uncategorized 3 Comments »

Recently I spent an hour in a room with representatives from five other Ann Arbor web design/development companies. We’re all bidding on a job with the university, and we attended an informational session where we asked questions and the prospective client provided answers. These types of meetings are fun for two reasons – you get [...]

Job Titles for Web Developers

Business Thoughts 4 Comments »

Here at Inner Circle Media we’re somewhat resistant to formal job titles. In my previous life, I worked for a stuffy, corporate, hierarchical company where we had job titles like Senior Quality Liaison and International Documentation Coordinator. To me these titles were BS, and they often caused bickering and divisiveness because people would argue about [...]

Ode to Project Managers – The Scope Creep T-Shirt

Business Thoughts No Comments »

I LOVE good project managers. Why? Because I am NOT one. While I pride myself on being a good idea generator, creative thinker, and team motivator, I recognize that my project management abilities are sorely lacking. That’s why I strive to hire AWESOME project managers who can easily handle 20 active projects; multiple and often [...]