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ICM and Power Marketing to Rebrand Thomson-Shore
February 2007

Inner Circle Media and Power Marketing were recently awarded a contract to provide branding assistance to Thomson-Shore, Inc. of Dexter, MI. Inner Circle Media will complete the branding phases of the project, which include development of a new identity and branding for Thomson-Shore; finalizing the new brand after customer testing is complete; creation of a corporate style guide; and design of marketing collateral. Power Marketing, an Ann Arbor-based full-service marketing and research firm, will complete marketing research components of the project, including design and implementation of a telephone survey of Thomson-Shore customers; a branding workshop with Thomson-Shore staff; and a focus group session with Thomson-Shore customers to test a draft branding strategy. Thomson-Shore is an employee-owned book manufacturer located in Dexter, MI.

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