Gray Institute Launches Improved Website
August 2009
Fitness and physical therapy experts at the Gray Institute hired Inner Circle Media to develop a new website to promote their events, certification programs, and products for physical therapists, occupational therapists, athletic trainers, kinesiologists, chiropractors, medical physicians, as well as personal trainers and therapy assistants. Additionally, the Institute produces and sells an extensive library of exercise videos through the site. Check out the new website here, and please give us your feedback.
Deliverables for the project included website planning, design, implementation; content management system implementation; search engine optimization; shopping cart & event registration implementation; member login; Flash development; and ongoing web strategy. The new website has received rave reviews from users and Institute staff, and Gray Institute is seeing marked increases in online traffic and transactions.
